8/22/2023 0 Comments Dreamwork download“Sometimes you have to sacrifice a small dream of your own in order to accomplish a bigger dream with someone else,” he writes. ![]() Maxwell also points out that being part of a team pushes people to dream even bigger than they would solo. Tons of research, including this study by Deloitte, shows that purpose-driven companies gain more market share, grow faster, and have happier employees and customers. Beyond defining specific targets to work towards – OKRs and KPIs, for example – defining a BHAG (big, hairy, audacious goal) or higher-level purpose inspires teams to think bigger about the impact they can make. We co-sign on this approach – we set goals in similar ways on our own teams. So Maxwell’s idea of teamwork is rooted in that list of C words – where does The Dream come in? In essence, Maxwell is espousing the idea that, beyond professional output or success in the traditional sense, teams should also prioritize bigger, aspirational, dreamier goals and ambitions. Even if a group embodies every one of those 10 C’s, they should sieze opportunities to foster even stronger connections and boost performance so they can go farther together than any of them could on their own. In our business (and likely in yours too), products and services are never “done.” They’ exist in a continuous improvement cycle – and the same goes for teams.
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